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Psychologies - 01/2012

WHO DO WE TRUST?

Kathy Phillips and I spent a long time talking about which brands we could vouch for. We agreed that Inlight, Spiezia, Weleda, Lavera, Dr Hauschka, Aesop and Lush possessed impeccable ethics, and had stayed true to their founding integrity. Whether they delivered dramatic results was another thing. While I've used all of them for basic requirements (cleansing, toning and body moisturising), i rely on more sophisticated formulas for my anti-ageing and treatment concerns.

So which smart natural brands do both? This may seem like an egregious bit of favouritism, but Kathy's new No Wrinkles range for This Works is pretty damn fab; I also rate The Organic Pharmacy - its serums and treatment oils contain many of the top 10 ingredients you'll find on Kathy's list. Also on my great loves list are Sarah Chapman and Emma Hardie - high grade naturals make for high-performance products.

Kathy and I both sing the praises of Dr Andrew Weil For Origins, too. In her words: 'His credentials are impeccable'. Kathy also voted for Nude, saying: '[Eco-entrepreneur and founder] Bryan Meehan has proven his belief in caring about what he does, and I think Nude's use of probiotics is interesting.' She also rates the formulations of environmentally responsible brands Chantecaille and Caudalie.

We can't discuss sustainability without mentioning the biggest brand of all, L'Oreal. 'After my talks with the headof sustainability at L'Oreal, I was incredibly impressed with all it's doing in this arena.' says Kathy. 'Certainly, because of its financial power, it's doing more than most smaller companies. It is using recyclable packaging and paper (right down to its business cards), and is committed to cutting energy consumption by 50 per cent globally.'