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Gold star WINNERS
Every year, hundreds of new beauty products are launched. But which really stand out from the crowd? Six hundred beauty insiders got testing to find out
Many magazines run beauty-awards schemes - we chose to link up with the industry body Cosmetic Executive Women UK (CEW) to get maximum expert approval. CEW has nearly 1,000 members who work in the world of cosmetics, including Easy Living's Susie Forbes and Catherine Turner, as well as high-flyers such as Tracy Van Huesden, senior beauty buyer at House Of Fraser, Sara Wolverson, beauty director at Superdrug, and Michelle Feeney, CEO of the premium division of PZ Cussons, which produces brands such as St Tropez and Charles Worthington. More than 300 products were tried and tested (more difficult than it sounds!) and those you see on the following pages were voted the winners.
SEAL OF APPROVAL
You'll be able to recognise winners in store by this CEW sticker - the stamp of a great product. Selected winning and finalist products are available for you to buy at Superdrug stores nationwide and at the CEW UK Awards shop online at superdrug.com/cewuk. And if you're travelling abroad, World Duty Free stores in UK airports will be running special promotions, too. For more information, visit cewuk.co.uk.